You · your presence

Market Pulse DATA WINDOW · 6 Jun – 5 Jul 2026 (30d)

How visible you are, how people feel about you, and what your paid and organic effort is actually returning — your side of the board only.

Westin paid SOV

20+

top-tier · own-page-led (direct funnel)

Brand reach (Whiteland)

16K

corporate IG · ~65% Westin

Best genuine engagement

2.48%

▲ YouTube · best genuine rate in set

Audience sentiment

+0.6

fresh 30d · buyer-intent (vs +0.43 90d)

Fresh launches (30d)

4

Oberoi 360N ₹10,000cr · SS ONE · SAATORI

Presence & sentiment by channel — where you show up, how it lands

Channel	Posts / ads	Reach (30d)	Eng. rate	Sentiment
YouTube	1.9K subs · ~5.8/mo · 3 promoted	2.09M	8.7 avg	+0.6 fresh 30d
Instagram	40 organic posts	~63K est.	47 avg	+0.57
Meta / FB	28 organic posts	~17K est.	12.1 / post	+0.43 blended
LinkedIn	29 organic posts	~36K est.	37 avg	+0.36
News / PR	8 mentions (30d)	not tracked	—	+0.43 blended
Reddit	5 mentions (30d)	not tracked	—	−0.18

Instagram (+0.57), LinkedIn (+0.36) and Reddit (−0.18) show channel-specific audience sentiment; YouTube, Meta and News show the blended audience score (+0.43) — per-post sentiment isn't separated out for those channels in the feed. Reach is published only for YouTube; Instagram / Meta / LinkedIn reach is modelled (est.) from engagement (public scraping can’t read their private impressions). News/PR & Reddit are mentions, not owned reach.

Paid vs organic — what each rupee and each post returns

Content split (count)

Organic 308Ads 26

Organic posts (5 channels)308

Live Meta ads (own + partners)26

YouTube reach split

Paid-amplified 99%

Organic reach13.6K

Paid-amplified reach2.09M

Just 3 promoted videos carry ~99% of YouTube reach; true organic pull is ~323 median views/video. Spend split is not tracked — Meta/Google disclose spend only for political ads. The only ad-spend figure available is a modelled estimate (≈ ₹2.5L–₹6.6L/mo).

Signals — what's working, what's not

✓Working for you

20+

Top-tier paid SOV with direct funnel control — 20+ ads own-page-led (Whiteland Westin Residences); most rivals lean on portals (Real Estate Watch NCR, TOI Homes, HousingMan). fresh 1 Jul

2.48%

Best genuine engagement in the set — earned, not bought. Signature buys 153K YouTube views at 0.21%; you earn 2.48% + your highest-sentiment themes are luxury/branded (+0.74) & amenities (+0.72).

0 ads

Assured-rental & luxury-travellers still uncontested — zero rival ads on either, and you already publish 40 assured-rental posts. The cleanest paid whitespace.

!Not working

₹10,000cr

Fresh ultra-luxury pressure (new this window) — Oberoi 360 North just launched (HRERA, ₹10,000cr GDV) on your Dwarka corridor + SS ONE and Experion SAATORI (see Intelligence · launches). fresh 1 Jul

−0.60

Possession (−0.60) & price (−0.47) are your only negative themes — and Krisumi advertises "Ready-to-Move" straight at them.

badge wave

Badge-branding surge — Lamborghini, Elie Saab, Jacob & Co, Trump all crowd "branded residence." Your wedge is operated by Marriott, not badge-branded.

Them · the field

Competition

Everything about your rivals in one place — split by how they earn attention (organic) and how they buy it (paid). Nothing here is about you.

Rivals tracked

24 / 16 devs

Gurgaon luxury · fresh 1 Jul

Fresh launches (30d)

4

Oberoi 360N · SS ONE · SAATORI

Best genuine eng.

2.48%

Whiteland (you) · rivals top ~1.6%

Biggest organic whitespace

Assured / Luxury

0 of 22 sources

Competitive landscape — builder & project · click a builder to expand · location shown per project

Builder / project	Cadence	Reach	Eng.	Sentiment	Lead theme

Builder rows roll up their projects.Expand to see project-level detail and location.

Platform strength — how each rival performs per platform · engagement index

Competitor	Instagram	YouTube (k subs)	Facebook	LinkedIn	Reddit

YouTube column = subscribers (k); other cells = organic posts found.Darker = bigger footprint.Grey = none found.

your leadYou're the only brand active on IG + FB + LinkedIn + Reddit — multi-funnel footprint rivals lack behindYouTube subscribers — Oberoi 278k, Sobha 172k dwarf your 1.9k edgeHighest engagement rate (2.5%) despite the smallest reach

Theme positioning density — which message each rival owns, and where the gaps are

Competitor	Luxury	Hotel-style	Location	Amenity	Ready-to-move	Yield / Luxury travellers

1 = theme is among the rival's dominant Meta-ad themes.Luxury is 94% saturated (681 ads).Blank = whitespace.

contestedHotel-style — Central Park "Wake Up to Hotel-Style Living" attacks your Marriott angle gapYield / Luxury travellers — 0 of 17 rivals advertise assured-rental or Luxury travellers ready-to-moveKrisumi advertises "Ready-to-Move" straight at your under-construction status

Total rival ad spend*

₹66L–1.8Cr/mo

*modelled · spend is private

Active rival ads

697

Meta Ad Library · 18 rivals

Your paid share of voice

4%

26 ads · rank #9 of 18

Heaviest advertiser

151

Godrej Samaris

Paid footprint & share of voice — ads, spend, channel split & SOV · builder & project

Meta (Ad Library) Google (ATC) YouTube / Programmatic — not tracked SOV = share of 723 active ads · bar = Meta vs Google creative split

Builder / project	Active ads	Spend / mo	Channel split of budget	Share of voice	Ad eng.	Theme

Your paid SOV: 4% (26 of 723 active ads) — mid-pack. Spend ₹ is modelled (*); real CPC/spend is private. Ad-engagement is not tracked.Expand a builder to see by project.

Search battleground — top keywords · market CPC vs your bid

Keyword	Searches / mo	Competition	Mkt CPC	Your bid	Status
westin residences gurgaon · brand	1,600	Med 0.59	₹460	not tracked	Brokers conquesting your brand (4.2× avg)
whiteland · brand	1,300	Low 0.09	₹60	not tracked	You own it — cheap
luxury apartments gurgaon	1,900	Med 0.30	₹93	not tracked	Absent organically — aggregators lead
new projects in gurgaon	1,900	High 0.72	₹103	not tracked	Absent — Anant Raj, TREVOC, portals
luxury second home india	720	Low 0.27	₹105	not tracked	Cheap whitespace — low competition
dwarka expressway property	590	High 0.72	₹91	not tracked	Corridor intent
4 bhk in gurgaon	320	High 0.64	₹76	not tracked	Long-tail

Market CPC from seodata.dev (Keyword-Planner-style, India; USD×83). Your actual bids/spend are not tracked.

priced outYour own brand "westin residences gurgaon" costs ₹460/click — 4.2× the set average; brokers are conquesting it grab"Luxury second home" ₹105, low competition — the assured-rental / Luxury travellers whitespace is cheap on paid search too leakingYou're invisible on generic luxury/location terms (luxury apartments, new projects) — aggregators + Landmark Skyvue take them

Channel performance — spend vs outcome across Meta · Google · ChatGPT · others

Competitor	Meta	Google	ChatGPT / AEO	YouTube	Programmatic

Cell = active ad creatives (Meta Ad Library · Google ATC). ChatGPT/AEO, YouTube & Programmatic are not tracked.Darker = more creatives.

saturatedMeta is where the field concentrates — Godrej Samaris alone runs 151 creatives noteReal-estate Google search is run almost entirely by brokers, not developers — incl. "Proprelator LLP" on your brand

Channel partners — which brokers run ads for which brands & projects

8partners run your ads

2also run rivals (shared)

n/tpartner budget — not tracked

n/tleads via partners — not tracked

Channel partner	Running for (developer)	Spend / mo	Leads 30d	Exclusivity	Leak risk
Luxury Gurgaon	Experion \| TARC \| You · Whiteland	not tracked	not tracked	Shared ×3	High
Asset Deals	(branded) \| You · Whiteland	not tracked	not tracked	Shared ×2	Med
Right Solutions, Inframantra, Elite Realty, Sterne Realtors, Gurgaon Properties, Ultra Luxury Club	You · Whiteland only	not tracked	not tracked	Exclusive	Safe
Proprelator LLP · Google ATC	You · Westin — runs Google search ads on your brand	not tracked	2 ads	Yours	Brand
Luxury Property In Gurgaon, VB Realty	DLF, TARC, Max Estates (not yours)	not tracked	—	Not yours	Recruit?

leak"Luxury Gurgaon" runs your ads AND Experion's & TARC's (shared ×3) — lock exclusivity or you're funding rivals recruit"Luxury Property In Gurgaon" & "VB Realty" run DLF / TARC / Max but not you — proven luxury brokers to recruit

The decision

Strategy

Your operating parameters, the playbook of what to keep and what to drop, and the campaigns to run next — the one screen that turns the pulse and the field into action.

Strategy parameters — the posture everything is judged against

EdgeMarriott-operated hospitality

Don't fight onHeadline price · generic luxury (94% saturated)

Priority audienceLuxury travellers + Sector-103 HNI

Budget postureCurrently over-weighted on activation; rebalance to brand

Brand : activation60 / 40

Open whitespaceAssured-rental + Luxury travellers (0 rival ads)

Playbook — keep vs leave

✓Keep & push

Marriott-OPERATED hospitality Differentiate

Luxury sentiment +0.74 but 94% of rivals claim luxury — win on the one thing they can't: operated, not just branded.

Amenities / lifestyle Amplify

Your proven engagement winner — amenities +0.72 (eng 43), lifestyle +0.60 (eng 33). Hero content + ad creative.

Assured rental Own it

0 rival ads, +0.27 sentiment, 40 posts already. Pivot to a transparency play (RERA-compliant yields).

Luxury-traveller demand Whitespace

0 rivals, +0.51 sentiment. First-mover lane — luxury-lifestyle roadshow + Luxury-traveller testimonials.

–Leave & cut

Possession / price head-on Defend only

Your only negative themes (−0.60 / −0.47). Pre-empt with construction proof; never lead with them.

Location / connectivity content De-prioritise

100 posts at a 0.02× engagement index — table-stakes that moves no one. Reallocate to amenities/lifestyle.

Generic luxury claims Don't out-shout

94% saturated, 681 ads of pressure. Differentiate on Marriott-operated — don't try to outspend Godrej/Tonino.

Intelligence · competitor launches — past 30 days (to 5 Jul 2026) + upcoming · auto-detected (press + RERA), ≥2 sources · geo-target-ready

🟢 pre-launch/EOI · biggest threat

Oberoi 360 North Oberoi Realty

Ultra-luxury · HRERA-approved · GDV ~₹10,000cr · same Dwarka corridor · matches you on paid (20+ own-page ads)

Action → geo-fence their sales gallery + Dwarka Expressway; conquest "oberoi 360 north" on Marriott-operated credibility.

🟢 pre-launch/EOI · top conquest (90% conf)

SS ONE SS Group

Single-tower luxury · near Dwarka · press + RERA corroborated

Action → geo-radius + "SS ONE price/location" intercept; lead with delivery credibility + Marriott ops.

🟢 pre-launch/EOI

Experion SAATORI Experion

New Gurgaon launch · press + RERA

Action → watch + brand-term intercept if it enters the Dwarka/New-Gurgaon corridor.

active · badge-brand wave

Signature × Tonino Lamborghini ₹2,900cr

Badge-branded trophy · buys 153K YT views (0.21% eng) · + DLF Privana, Central Park Belanova active

Action → do NOT match the badge spectacle — counter on "operated, not branded."

Auto-detected by the launch model (press launch-verbs + RERA, ≥2 sources, de-noised). Each carries a geo-target draft + conquest keywords — one click from a campaign.

Recommendation engine · every campaign confidence-scored — merged engine (fresh 30d) + strategy priors · confidence = how sure we are it wins · each traces to its signals

The proof

Explorer

Every post, ad and mention behind the numbers — yours and theirs. Filter, read, and verify any claim made on the other three screens.

Source	Type	Content	Theme	Engagement	Sentiment

How the four boxes stay non-duplicative — each owns one subject, so no metric is computed twice:
Market Pulse = YOU your reach, sentiment, paid/organic, signals. Competition = THEM rivals' organic + paid, themes, channel performance. Strategy = THE DECISION parameters, keep/leave, campaigns. Explorer = THE PROOF raw rows only.
Sentiment about you lives in Pulse; sentiment about rivals lives only in Competition. Aggregates live in the first three; individual posts live only in Explorer. “Verify in Explorer” links cross-reference instead of re-rendering tables.

Intelligence · the learning loop

Flywheel

This view traces every booking back to the campaign, channel and creative that produced it, then re-weights what the engine recommends next.

Not tracked — no source data. The Flywheel needs CRM / booking / attribution data (confirmed bookings, cost-per-site-visit, lead outcomes, spend feedback). None of that exists in the current data source, which is organic social-listening + Meta/Google ad-library competitive intelligence only. Booking value, CPSV, attributed pipeline, lead counts and per-rec confidence are therefore not tracked.

The loop · live

Capture → Attribute → Re-weight → Feed forward — not tracked (requires booking outcomes).

Recommendations · reworked by the loop

Outcome-recalibrated recs — not tracked. The market-derived recommendations live on Intelligence → Strategy.

What the agent learned this cycle

Model updates from real outcomes — not tracked.

Activation

Campaigns

Accept what Pulse recommends, resume a draft, start from a template — or build one from scratch. Sales and marketing both start here.

Live campaigns

3 live on Google Ads · ₹5.37L core (60/40) + ₹0.85L Oberoi-360N conquest = ₹6.22L · 25 May – 5 Jul · click a campaign to open results, budget & audience

Suspended

paused before the current window

● Live · 60% of budget

Branded / Luxury Travellers — Google Search

Delhi NCR + Mumbai · 25 May – 5 Jul 2026 · 60% of total budget · manual / demo data

Spend

₹3.22L

60% of ₹5.37L

Leads

99

conv 2.1%

CPL

₹3.2K

cost per lead

Clicks

4,735

CTR 4.6%

Avg CPC

₹68

~103K impressions

Search terms — what people actually typed · CPL flagged green / amber

Search term	Clicks	CTR	Avg CPC	Leads	CPL
westin residences gurugram	670	6.1%	₹58	19	₹2,045
whiteland westin residences price	380	7.2%	₹49	11	₹1,693
marriott branded residences gurgaon	525	5.4%	₹66	13	₹2,665
branded residences gurgaon	320	5.0%	₹52	5	₹3,328
luxury second home gurgaon	240	3.4%	₹70	3	₹5,600

Live ad — Responsive Search

top-performing assets · seeded from the breakout Westin reel

Ad · westinresidency.co.in/branded-residences

Westin Residences, Gurugram | Marriott-Operated Branded Homes

Some people don't want just a house — they want an experience. 3 & 4 BHK on Dwarka Expressway, serviced by Westin. Book a site visit.

CTR (this RSA)

4.8%Best

Conv. rate

2.1%above avg

Spend & cumulative leads — daily spend (bars) vs cumulative leads (line) · 25 May → 5 Jul

Performance by location · target geos

Delhi NCR

₹1.04L32 leads · ₹3,250

Mumbai

₹0.61L19 leads · ₹3,211

Delhi NCR books cheaper than Mumbai and carries most of the spend — Fixit weights toward NCR while holding Mumbai for HNI / second-home buyers.

Device split · share of spend

Mobile

58%30 leads

Desktop

34%17 leads

Tablet

8%4 leads

Mobile drives the majority of leads; desktop converts at higher intent for the price filter. Bids are tuned per device.

↻ What Fixit will do next

Scale +10% budget — your cheapest CPL engine (₹3.2K)Apply

Push the “branded residences” cluster — 5–7% CTR, lowest CPLBuild

Add an Luxury travellers geo layer (Dubai, Abu Dhabi) — uncontestedQueue

Trim “luxury second home” broad term — CPL high, watchWatch

● Live · 40% of budget

Luxury Apartments — Google Search

Delhi NCR + Mumbai · 25 May – 5 Jul 2026 · 40% of total budget · manual / demo data

Spend

₹2.15L

40% of ₹5.37L

Leads

59

conv 1.9%

CPL

₹3.7K

cost per lead

Clicks

3,024

CTR 3.6%

Avg CPC

₹71

~84K impressions

Search terms — what people actually typed · CPL flagged green / amber

Search term	Clicks	CTR	Avg CPC	Leads	CPL
4 bhk dwarka expressway gurgaon	610	3.6%	₹64	13	₹3,003
luxury apartments dwarka expressway	815	4.0%	₹71	14	₹4,133
branded residences india	445	2.8%	₹59	3	₹8,752

Live ad — Responsive Search

generic luxury intent · higher CPL than branded

Ad · westinresidency.co.in/luxury-apartments

Luxury 3 & 4 BHK on Dwarka Expressway | Westin Residences

Resort-style living, Marriott-serviced. Premium residences in Sector 103, Gurugram. Limited inventory — book a site visit.

CTR (this RSA)

3.6%avg

Conv. rate

1.9%avg

Spend & cumulative leads — daily spend (bars) vs cumulative leads (line) · 25 May → 5 Jul

Performance by location · target geos

Delhi NCR

₹0.69L19 leads · ₹3,632

Mumbai

₹0.41L11 leads · ₹3,727

Delhi NCR books cheaper than Mumbai and carries most of the spend — Fixit weights toward NCR while holding Mumbai for HNI / second-home buyers.

Device split · share of spend

Mobile

58%17 leads

Desktop

34%10 leads

Tablet

8%3 leads

Mobile drives the majority of leads; desktop converts at higher intent for the price filter. Bids are tuned per device.

↻ What Fixit will do next

Pause “branded residences india” — CPL very high, off-targetPause

Negative-keyword generic luxury long-tail to lift CTRQueue

Shift budget toward 4 BHK Dwarka terms — cheaper CPLApply

Test a value / payment-plan RSA to reframe priceBuild

● Live · Oberoi-360N conquest

Oberoi 360N Conquest — Google Search

Delhi NCR + Mumbai + Dwarka geo-fence · 29 Jun – 5 Jul 2026 · conquest allocation · manual / demo data

Spend

₹0.85L

conquest allocation

Leads

19

conv 2.0%

CPL

₹4.5K

learning · target < brand ₹3.2K

Clicks

944

CTR 2.0%

Avg CPC

₹90

~47K impr · conquest terms pricier

Why this campaign — engine rec #1 · confidence 90%

Oberoi 360 North launched on your Dwarka corridor (HRERA, ~₹10,000cr GDV) and matches you on paid. This intercepts its search + geo-fences its sales gallery, countering on Marriott-operated credibility. First week is the learning phase — CPL (₹4.5K) will fall toward your brand CPL (₹3.2K) as the system optimises.

Search terms — conquest keywords

Search term	Clicks	Avg CPC	Leads	CPL
oberoi 360 north price	312	₹95	7	₹4,236
oberoi 360 north gurgaon	268	₹92	5	₹4,931
oberoi realty new launch gurgaon	210	₹86	4	₹4,515
oberoi vs westin residences	154	₹82	3	₹4,209

↻ What Fixit will do next

Push the "operated by Marriott, not badge-branded" creative against the lowest-CPL comparison term; tighten the geo-fence to a 2km radius around the Oberoi sales gallery; add resale/rental negatives — CPL should drop below ₹4K next week.

Create a campaign

Two kinds of campaign. Pick the one that matches what you're trying to do — Fixit builds the right setup for each.

Sales or marketing?

Sales works the leads you already have — calls, WhatsApp, qualification, site-visit booking. Marketing runs ads to bring new demand in, optimized to an objective.

Not sure where to start? — it reads the market and drafts one for you.

☎ Sales campaign

New sales campaign

Name it, add your leads, and pick the project. Then set up its voice, templates and flow.

1

Campaign name

2

Upload leads optional

⬆

Drop a CSV or click to upload

Name · phone · consent — map columns after upload

3

Which project?

Pulled from your Company profile — pick one and the details fill in.

Project

Location · from profile

Sector 103, Dwarka Expressway, Gurugram

Price range · from ad copy

₹6.75 Cr

Possession · from profile

not tracked

RERA · from profile

not tracked

Key selling points · from profile

Marriott-operated branded residences · Sector 103, Dwarka Expressway · luxury / branded

What's next — once saved, set up this campaign's voice agent, WhatsApp templates, and engagement flow.

⚡ Marketing campaign

What's the objective?

Your objective sets the metric Fixit optimizes to, which audiences are worth building, and where the budget goes. Pick one — or take a Pulse suggestion below.

Or take a suggestion from Pulse

Drafted from this week's signals · picking one sets the objective and pre-fills the whole campaign

Performance · all campaigns combined

Campaign command centre

Every live campaign in one picture — Google Ads spend and leads on the left, the sales engine (EchoPro) on the right. Manual / demo data for the 25 May – 5 Jul window.

◷ 25 May – 5 Jul · 2 live · 1 suspended

Spend

₹6.22L

Google Ads · 3 live

Leads · ads

177

99 + 59 + 19

CPL

₹3.5K

blended

Leads · total

203

177 ads + 26 manual

In conversation

74

via EchoPro

Qualified

51

25% of leads

Campaigns at a glance — 2 live on Google Search, 1 suspended

Campaign	Channel	Status	Spend	Clicks	Leads	CPL	Geo
Branded / Luxury Travellers Search	Google Search	Live · 60%	₹3.22L	4,735	99	₹3,235	Delhi NCR · Mumbai
Luxury Apartments Search	Google Search	Live · 40%	₹2.15L	3,024	59	₹3,667	Delhi NCR · Mumbai
Oberoi 360N Conquest	Google Search	Live · new	₹0.85L	944	19	₹4,474	Delhi NCR · Mumbai · Dwarka
Generic Conquesting	Google Search	Suspended · 19 May	₹0	—	—	—	Delhi NCR · Mumbai

Lead funnel · marketing → sales — combined across live campaigns

Leads captured

203

Contacted (EchoPro)

166

In conversation

74

Qualified

51

Site visits booked

0

203 leads (177 ads + 26 manually-uploaded) feed the sales engine; EchoPro is in conversation with 74, of which 51 are qualified (25%). Site visits are being scheduled now — 0 booked so far.

Unit economics — what each stage costs

Cost / click

₹72

8,703 clicks

Cost / lead

₹3.5K

177 ad leads

Cost / qualified

₹12.2K

51 qualified

Cost / site visit

—

0 booked yet

₹6.22L of ad spend has produced 51 qualified buyers at ₹12.2K each. Visits are being scheduled now; at a ₹6.75 Cr ticket, the first booking returns the spend many times over.

Leads by area · where buyers come from

Gurugram

31

South Delhi

16

Mumbai

19

Noida

11

Luxury travellers / Dubai

4

Device split

Mobile

58%

Desktop

34%

Tablet

8%

Gender

Male 68%Female 32%

Performance · marketing

Google Ads — full detail

Spend, leads and CPL by campaign, plus the audience, keywords and timing driving them. 25 May – 5 Jul · Delhi NCR + Mumbai.

◷ 3 live campaigns

Spend

₹6.22L

3 live · +conquest

Impressions

234K

impr. share 42%

Clicks

8,703

CTR 3.7%

Avg CPC

₹72

search

Leads

177

conv 2.0%

CPL

₹3.5K

blended

Spend & leads by campaign

Branded / Luxury Travellers Search · 60%

₹3.22L · 99

Luxury Apartments Search · 40%

₹2.15L · 59

Oberoi 360N Conquest · new

₹0.85L · 19

Branded / Luxury Travellers is the cheaper engine (CPL ₹3,235 vs ₹3,667) — brand & Luxury-traveller intent converts harder than generic luxury terms. The new Oberoi-360N conquest runs pricier (₹4,474) in its first learning week — expected to fall toward brand CPL as it optimises.

Weekly trend — CPL is falling as the system learns

Week	Spend	Clicks	CTR	Leads	CPL
W1 · 25–31 May	₹0.78L	1,020	3.6%	19	₹4,105
W2 · 1–7 Jun	₹0.84L	1,180	4.0%	24	₹3,500
W3 · 8–14 Jun	₹0.88L	1,290	4.3%	27	₹3,259
W4 · 15–21 Jun	₹0.94L	1,380	4.6%	30	₹3,133
W5 · 22–28 Jun	₹0.96L	1,440	4.8%	31	₹3,097
W6 · 29 Jun – 5 Jul	₹1.82L	2,393	3.1%	46	₹3,957

Core CPL fell 25% — ₹4,105 → ₹3,097 (W1→W5) — as bidding learned and negatives trimmed waste. W6 spend nearly doubles to ₹1.82L as the Oberoi-360N conquest goes live; its learning-phase CPL (₹4.5K) and lower conquest-term CTR temporarily lift the blended W6 line, expected to normalise next week.

Conversion path · impression → lead

Stage	Volume	Rate
Impressions	234,000	—
Clicks	8,703	3.7% CTR
Leads	177	2.0%

Impression share · won vs lost

Won

42%

Lost · rank

31%

Lost · budget

27%

27% of impressions are lost to budget — headroom to scale Branded / Luxury Travellers without raising CPL.

Landing pages · by conversion

Page	Clicks	Leads	Conv
/branded-residences	2,180	51	2.3%
/luxury-apartments	1,795	30	1.7%

Audience segments · leads by intent group

In-market · Luxury Homes

38

In-market · Luxury travellers

19

Affinity · Luxury shoppers

14

Remarketing

10

When leads come in · by time of day

Morning · 9–12

14%

Afternoon · 12–5

22%

Evening · 5–9

44%

Night · 9–12

20%

Evening (5–9 PM) drives 44% of leads — EchoPro front-loads its call queue into that window.

By day of week · share of leads

Mon

12%

Tue

13%

Wed

15%

Thu

14%

Fri

11%

Sat

19%

Sun

16%

Top keywords · leads

Keyword	Clicks	CPC	Leads
westin residences gurugram	670	₹58	19
luxury apartments dwarka expressway	815	₹71	14
4 bhk dwarka expressway gurgaon	610	₹64	13
marriott branded residences gurgaon	525	₹66	13
whiteland westin residences price	380	₹49	11
branded residences gurgaon	320	₹52	5
branded residences india	445	₹59	3
luxury second home gurgaon	240	₹70	3

Audience snapshot

25–34

5%

35–44

52%

45–54

32%

55+

11%

Device

Mobile

58%

Desktop

34%

Tablet

8%

Leads by area

Gurugram

31

South Delhi

16

Mumbai

19

Noida

11

Luxury travellers / Dubai

4

Performance · ops · sales

Lead prioritization

A lead is enriched only when both income and age are known. The batch is then filtered to who can actually buy and ranked by capability — the team calls the highest-value leads first and parks the rest. Manual / demo data.

◷ 203 ingested

Enriched leads

152

74.8% of 203 total

Capable of buying

118

77.5% of enriched

Qualified

51

25% of leads

In conversation

74

engaged now

Site visits

0

scheduling

Avg age

39

yrs

Lead segregation — filter to who can buy, then rank by capability

Lead funnel

203

Total leads · raw batch ingested

↓ 74.8% have both income + age

152

Enriched

↓ 77.5% clear the ₹21.6L income gate

118

Capable of buying

Call priority · 152 enriched, ranked

1

High priority

Call today · senior closer

30

20.0%

2

Medium potential

Standard call queue

61

40.0%

3

D — Qualified

Drip · re-qualify later

38

25.0%

4

Not qualified

Park · suppress from calls

23

15.0%

Income × age — who to call now vs nurture

High income · younger

65

Ready buyers

High income · older

42

Steady buyers

Lower income · younger

11

Future buyers

Lower income · older

34

Low priority

Ready & Steady buyers (76 leads) get the senior closers now. Future buyers (11) go to a nurture drip. The 65 in Low priority are suppressed from outbound to protect dialer capacity.

Annual income distribution · 118 above ₹21.6L gate

> ₹50 Cr

4 2.5%

₹5–50 Cr

6 3.8%

₹1.5–5 Cr

9 6.3%

₹75L–1.5Cr

25 16.3%

₹40–75 L

40 26.3%

₹20–40 L

34 22.5%

< ₹20 L

34 22.5%

Loan eligibility · shapes EMI vs cash pitch

● Self-funded19 · 12%

● Loan-eligible29 · 19%

● Needs assistance104 · 69%

Self-funded → lead with lifestyle & appreciation. Loan-eligible → lead with EMI. Needs-assistance → qualify income before the site-visit ask.

Buyer type · shapes the pitch angle

81% First-time buyer19%

First-time buyer

123

81% of enriched

No confirmed property. Pitch: security, lifestyle, EMI comfort.

Upgrader

29

19% of enriched

Confirmed owner. Pitch: space, location, appreciation.

Age band · avg 39 yrs · shapes voicebot tone

8

25–30

15

31–35

57

36–40

49

41–45

23

46+

36–40 is the dominant buying window — set the voicebot tone to established-professional; lead with appreciation, schools and resale.

Performance · conversion

Sales performance

What happens after the hand-off — reachability, conversations, and what converts a qualified buyer. Marketing hands off the leads (see Marketing for source & cost); this is how the team turns them into booked visits. Manual / demo data.

◷ all active campaigns

Leads in play

203

177 ads + 26 external

Reachable · non-DND

193

95% of leads

Qualified

51

25% of leads

Site visits booked

0

scheduling now

Open pipeline

₹38Cr

0 won · modeled

Conversion health — of every lead worked, who becomes qualified

25% of all worked leads become qualified · 203 → 51 qualified

Leads in play

ads + external

203

100%

↳ 95% advanced · −10 flagged DND

Reachable

non-DND, ok to contact

193

95%

↳ 92% advanced · −14 still in queue

Contacted

called or messaged

179

88%

↳ 80% advanced · −37 no response

Replied

picked up or replied

142

70%

↳ 36% advanced · −91 not yet qualified

Qualified

intent + budget verified

51

25%

The conversation mechanics behind each drop — channel, timing, attempts, voicemail — live in Engagement.

Lead status board — where every worked lead sits right now

14

7%

New · in queue

awaiting first dial

26

13%

Not picked

no answer · retry later

10

5%

Voicemail

message left · follow up

74

36%

Engaged

in conversation

51

25%

Qualified

0 visits · 0 booked

8

4%

Nurturing

callback scheduled

10

5%

Declined

not interested

10

5%

DND · suppressed

do-not-contact

Needs action — high-intent leads idle > 48h

Harjot

intent 88 · 4 BHK · ₹8 Cr budget · awaiting options

Saurabh Singh

intent 84 · 3 calls · msg sent · no pickup

Gautam Malhotra

intent 81 · golf-course rd · big investor

Satya Tandon

intent 79 · DLF resale + buy · asked for options

Saahil Chawla

intent 76 · investing in ~6 months

Performance · engagement

EchoPro — conversations

EchoPro, your AI voice agent, is working the 203 leads — calling, qualifying and scheduling site visits in English & Hindi.

◷ EchoPro · live

Leads loaded

203

into EchoPro

Calls placed

690

multi-attempt

Pickup rate

38%

262 answered

In conversation now

74

engaged

Qualified

51

25% of leads

Cost / qualified

₹12.2K

via EchoPro

Conversation status — where every lead sits right now

Awaiting first call

36

Trying to reach · no answer

32

In conversation · engaged

74

Qualified · handed to sales

51

Opted out · DND

10

EchoPro is in live conversation with 74 leads and has qualified 51. Pickup is strongest 6–9 PM; the agent retries no-answers in that window and falls back to WhatsApp. No site visits booked yet.

Channel mix

EchoPro voice

690 calls

WhatsApp follow-up

296

SMS

121

Best opener · by qualification rate

Names project + unit

14%

Luxury-traveller / assured-rental hook

11%

Generic hello

4%

Studio · automation

Flow Board

Design the journey a lead travels — pull a node from the palette, wire it to the next step, and click any node to set the success criteria that decides where the lead goes next.

Unsaved changes

This flow runs for

Business hours to

100%

Studio · conversations

Engagement

Connect the channels your agent uses to reach leads. Set each one up once here — then design its message flow in the Flow Board. The per-channel flows come next.

Channels · setup — connect a channel, then build its flow

Connected

Voicebot

AI voice agent that calls leads, qualifies intent and books site visits — natural conversation in English & Hindi.

ElevenLabs · 2 voices · 280 calls / wk

Pending approval

WhatsApp (WABA)

WhatsApp Business API — send approved templates, share brochures and run two-way chats from your verified number.

Meta WABA · 6 templates · sender pending

Connected

SMS

DLT-registered SMS for reminders, OTPs and time-sensitive nudges — the fallback when richer channels go unread.

DLT · 3 templates · 98% delivery

Set up

IVR

Inbound phone tree that qualifies and routes callers, captures callbacks and offers a language menu before a rep picks up.

Not connected · add a number to start

Each channel’s message flow — scripts, templates and routing — is designed in the Flow Board. We’ll wire the individual flows here next.

Settings · source of truth

Company profile

Your company, projects and competitors — the one place Pulse and every campaign read from. Set it up once; the agent keeps campaigns, sentiment reads and the price ladder pre-filled.

Setup

5 of 6 sections complete

⚡ Fastest way to set up

Auto-fill from your website

Paste your site and Fixit reads your company details, social links and live projects — and detects competitors advertising in your market. So you don’t fill this in by hand.

We only read public pages. You can edit everything after.

Detected from your site

✓Company name & tagline

✓4 social profiles

✓2 live projects

⚠5 competitors found — review below

Why this matters: your social links and competitor set aren’t just admin — they’re what Pulse listens to. Add them once and every campaign gets pre-filled, every sentiment read covers the right channels, and the price-ladder & share-of-voice tracking work automatically.

Company details Complete

Company name

Website

Markets / geographies

Tagline

Default narrative pre-fills every campaign

Social profiles ↪ feeds Pulse · organic sensing

The accounts Fixit monitors for earned-media and organic sentiment. The more complete, the sharper your Pulse.

in

IG

Instagram

YT

YouTube

f

Facebook

X

X · Twitter

Project catalog used to pre-fill every campaign

Your live projects. Campaign creation pulls these in — so you pick a project instead of re-typing its details.

Westin Residences — Tower A

Live

LocationSector 103, Dwarka Expressway · Gurugram

Price (ad copy)₹6.75 Cr

Configsnot tracked

Possessionnot tracked

RERAnot tracked

Units livenot tracked

USPsMarriott-operatedassured-rental themeLuxury travellers

Edit

Westin Residences — Tower B

Live

LocationSector 103, Dwarka Expressway · Gurugram

Price band₹6.0–8.5 Cr

Configs3 / 4 / 5 BHK

PossessionJun 2029

RERAGGM…B2103

Units live96

USPsSky residencesBranded residencesGolf-facing

Edit

Competitor set ↪ feeds Pulse · competition & price ladder

Who Fixit tracks for share-of-voice, ad pressure and the price ladder. Add rivals so the agent can benchmark you against them.

We detected 5 rivals advertising in your market. Add them so Pulse can track their ads, pricing and share-of-voice.

D

DLF

DLF Privana · New Gurgaon S76–77 · ₹6.8 Cr

Tracking

S

Sobha

Sobha Crescent · Sector 36 · price not listed

Tracking

M

Tribeca / M3M

Trump Towers (DXP) · ₹7.25 Cr · from ad copy

G

Godrej Properties

Godrej Miraya · Golf Course Rd · ₹15.13 Cr · from ad copy

C

Central Park

Central Park Delphine · Sector 48, Sohna Rd · from ad copy

Brand kit →

Logo, colours, type & tone the agent uses for every creative. Managed separately.

Lead List

Monitor lead activity, engagement, and outreach progress · 107 leads · 81 ad + 26 manual · numbers masked for privacy

● VIEW ONLY

◎ All campaigns ▾

👤 All Agents ▾

Lead name	Status	Consent	Tags	Avg duration	Follow ups	Next steps
V Vishal Kumar •••• •••• 68	Qualified	Yes	Ad	2:14	💬 4📞 3	Book site visit
A Alpna Khera •••• •••• 26	Engaged	Yes	Ad	1:38	💬 3📞 2	Schedule call
H Harjot •••• •••• 06	Engaged	Yes	Ad	1:38	💬 3📞 2	Schedule call
A andhi •••• •••• 45	Voicemail	Yes	Ad	0:22	💬 1📞 2	Retry · WhatsApp
D Darpan Jain •••• •••• 67	New	Yes	Manual	—	💬 0📞 0	Awaiting first call
D Deepak Baluni •••• •••• 38	Declined	Yes	Manual	0:46	💬 1📞 2	Suppress
P Puneet Khanna •••• •••• 00	Qualified	Yes	Manual	2:14	💬 4📞 3	Book site visit
S Sanjay Sethi •••• •••• 87	Qualified	Yes	Manual	2:14	💬 4📞 3	Book site visit
S Sanjay Jain •••• •••• 65	Engaged	Yes	Ad Investor	1:38	💬 3📞 2	Schedule call
G Gs bedi •••• •••• 48	Not picked	Yes	Ad	—	💬 1📞 3	Retry 6–9 PM
G Gautam Malhotra •••• •••• 11	Engaged	Yes	Ad Investor	1:38	💬 3📞 2	Schedule call
S Saurabh Singh •••• •••• 33	Qualified	Yes	Ad	2:14	💬 4📞 3	Book site visit
V Vivek Sarin •••• •••• 01	Qualified	Yes	Ad	2:14	💬 4📞 3	Book site visit
K Kailash Saini •••• •••• 18	Voicemail	Yes	Ad	0:22	💬 1📞 2	Retry · WhatsApp
A Anuradha Sharma •••• •••• 22	Engaged	Yes	Ad	1:38	💬 3📞 2	Schedule call
J Jagdeep Singh Oberoi •••• •••• 10	Voicemail	Yes	Ad	0:22	💬 1📞 2	Retry · WhatsApp
A Ankit Jain •••• •••• 04	DND	No	Ad	—	💬 0📞 0	Suppressed · DND
S Saahil Chawla •••• •••• 66	Qualified	Yes	Manual Investor	2:14	💬 4📞 3	Book site visit
G Gautam Malhotra •••• •••• 11	Engaged	Yes	Ad	1:38	💬 3📞 2	Schedule call
V Vikas Jain •••• •••• 74	New	Yes	Manual	—	💬 0📞 0	Awaiting first call
M Mohd Zaid •••• •••• 34	Voicemail	Yes	Ad	0:22	💬 1📞 2	Retry · WhatsApp
A Abhay Singh Dahiya •••• •••• 96	Engaged	Yes	Manual	1:38	💬 3📞 2	Schedule call
S Saurabhh Jain •••• •••• 21	Qualified	Yes	Ad	2:14	💬 4📞 3	Book site visit
P Promita Thapar •••• •••• 66	Not picked	Yes	Ad	—	💬 1📞 3	Retry 6–9 PM
A Akshay Khullar •••• •••• 50	Declined	Yes	Manual	0:46	💬 1📞 2	Suppress
A Anubhav vij •••• •••• 73	Qualified	Yes	Ad	2:14	💬 4📞 3	Book site visit
R Rakesh Bhatia •••• •••• 20	Not picked	Yes	Ad	—	💬 1📞 3	Retry 6–9 PM
A Ajay •••• •••• 75	Engaged	Yes	Ad	1:38	💬 3📞 2	Schedule call
T taha numan no number	New	Yes	Ad	—	💬 0📞 0	Awaiting first call
R rocky singh no number	Engaged	Yes	Ad	1:38	💬 3📞 2	Schedule call
N niteesh kumar no number	Declined	Yes	Manual	0:46	💬 1📞 2	Suppress
N nikhil gond no number	Qualified	Yes	Ad	2:14	💬 4📞 3	Book site visit
A Abhishek •••• •••• 18	Not picked	Yes	Manual	—	💬 1📞 3	Retry 6–9 PM
A Abhishek Arora •••• •••• 89	Engaged	Yes	Ad	1:38	💬 3📞 2	Schedule call
A Akshay •••• •••• 91	Engaged	Yes	Ad	1:38	💬 3📞 2	Schedule call
V Vardaan Agarwal •••• •••• 78	Engaged	Yes	Ad	1:38	💬 3📞 2	Schedule call
S Satya Tandon •••• •••• 49	DND	No	Ad	—	💬 0📞 0	Suppressed · DND
R Radhmi Khemka •••• •••• 38	Engaged	Yes	Ad	1:38	💬 3📞 2	Schedule call
A Anil Shoran •••• •••• 25	Qualified	Yes	Ad	2:14	💬 4📞 3	Book site visit
S Sushil Arora •••• •••• 85	Qualified	Yes	Ad	2:14	💬 4📞 3	Book site visit
S Sagar Yagya Rawat •••• •••• 94	DND	No	Ad	—	💬 0📞 0	Suppressed · DND
A Amarjeet Chopra •••• •••• 11	Engaged	Yes	Ad	1:38	💬 3📞 2	Schedule call
L Lipika •••• •••• 71	Engaged	Yes	Ad	1:38	💬 3📞 2	Schedule call
A Amit Aggarwal •••• •••• 65	Engaged	Yes	Ad	1:38	💬 3📞 2	Schedule call
K karan •••• •••• 15	Engaged	Yes	Ad Investor	1:38	💬 3📞 2	Schedule call
S Sujeet Singh •••• •••• 29	Not picked	Yes	Manual	—	💬 1📞 3	Retry 6–9 PM
A Abhisaar Dubey •••• •••• 41	Nurturing	Yes	Manual	1:05	💬 2📞 2	Nurture drip
A Anil Leekha •••• •••• 68	Engaged	Yes	Ad	1:38	💬 3📞 2	Schedule call
A Anshu Chugh •••• •••• 80	Engaged	Yes	Ad	1:38	💬 3📞 2	Schedule call
R Rahul Bansal •••• •••• 42	Engaged	Yes	Ad	1:38	💬 3📞 2	Schedule call
S Sonia kumar •••• •••• 94	Engaged	Yes	Manual	1:38	💬 3📞 2	Schedule call
M Manoj •••• •••• 45	Engaged	Yes	Ad	1:38	💬 3📞 2	Schedule call
S Smarth •••• •••• 27	New	Yes	Ad	—	💬 0📞 0	Awaiting first call
V Vikas singh •••• •••• 39	Engaged	Yes	Manual	1:38	💬 3📞 2	Schedule call
D DINESH ANAND •••• •••• 69	Nurturing	Yes	Ad	1:05	💬 2📞 2	Nurture drip
S Shradha Agarwal •••• •••• 89	Engaged	Yes	Ad	1:38	💬 3📞 2	Schedule call
N Navneet Nasa •••• •••• 41	Engaged	Yes	Ad	1:38	💬 3📞 2	Schedule call
R Rajat Kapoor •••• •••• 22	Qualified	Yes	Ad	2:14	💬 4📞 3	Book site visit
S Shashank Gupta •••• •••• 05	Nurturing	Yes	Ad	1:05	💬 2📞 2	Nurture drip
N Naman Gupta •••• •••• 17	Declined	Yes	Manual	0:46	💬 1📞 2	Suppress
A Anurag Jain •••• •••• 96	Engaged	Yes	Manual	1:38	💬 3📞 2	Schedule call
P Parmod Vij •••• •••• 03	Engaged	Yes	Ad	1:38	💬 3📞 2	Schedule call
S Sanjeev Kumar •••• •••• 19	Qualified	Yes	Ad	2:14	💬 4📞 3	Book site visit
M Manish Thakur •••• •••• 91	Not picked	Yes	Ad	—	💬 1📞 3	Retry 6–9 PM
A Anil Kumar Sud •••• •••• 09	Voicemail	Yes	Ad	0:22	💬 1📞 2	Retry · WhatsApp
P Pradeep Kumar •••• •••• 55	Engaged	Yes	Ad	1:38	💬 3📞 2	Schedule call
V VIKAS ARORA •••• •••• 18	Qualified	Yes	Ad	2:14	💬 4📞 3	Book site visit
S Sushamt •••• •••• 27	Not picked	Yes	Ad	—	💬 1📞 3	Retry 6–9 PM
H Harinder •••• •••• 37	Qualified	Yes	Ad	2:14	💬 4📞 3	Book site visit
P Parveen Kumar •••• •••• 16	Engaged	Yes	Ad	1:38	💬 3📞 2	Schedule call
A Ashwinder Singh •••• •••• 22	Not picked	Yes	Manual	—	💬 1📞 3	Retry 6–9 PM
R Rachit Pandey •••• •••• 53	Qualified	Yes	Ad	2:14	💬 4📞 3	Book site visit
G Govinda Verma •••• •••• 91	New	Yes	Ad	—	💬 0📞 0	Awaiting first call
A Ajay Sharma •••• •••• 56	Qualified	Yes	Manual	2:14	💬 4📞 3	Book site visit
A Ambika •••• •••• 42	DND	No	Ad	—	💬 0📞 0	Suppressed · DND
R Roger Clifton •••• •••• 74	DND	No	Ad	—	💬 0📞 0	Suppressed · DND
M Mahesh Punia •••• •••• 42	Qualified	Yes	Ad	2:14	💬 4📞 3	Book site visit
K Kamal Kapoor •••• •••• 00	Qualified	Yes	Ad	2:14	💬 4📞 3	Book site visit
R Rudralaya •••• •••• 29	Qualified	Yes	Ad Investor	2:14	💬 4📞 3	Book site visit
R Rajesh Goyal •••• •••• 49	Declined	Yes	Ad	0:46	💬 1📞 2	Suppress
S Sarika Bhatia •••• •••• 33	Qualified	Yes	Ad	2:14	💬 4📞 3	Book site visit
D Dharmendra Chaudhary •••• •••• 55	Engaged	Yes	Manual	1:38	💬 3📞 2	Schedule call
M Malavika Madan •••• •••• 18	Not picked	Yes	Manual	—	💬 1📞 3	Retry 6–9 PM
N Neeti •••• •••• 00	Qualified	Yes	Ad	2:14	💬 4📞 3	Book site visit
C Chetan Mahajan •••• •••• 48	Nurturing	Yes	Ad	1:05	💬 2📞 2	Nurture drip
R Ravinder Singh •••• •••• 07	Engaged	Yes	Ad	1:38	💬 3📞 2	Schedule call
M Misbah Gillani •••• •••• 01	Qualified	Yes	Manual	2:14	💬 4📞 3	Book site visit
J Jupiter Carpets & Floorings Ltd •••• •••• 39	Qualified	Yes	Ad	2:14	💬 4📞 3	Book site visit
E Entertainment , Foods & Travels •••• •••• 66	Engaged	Yes	Ad	1:38	💬 3📞 2	Schedule call
A Aryan Verma •••• •••• 39	Not picked	Yes	Ad	—	💬 1📞 3	Retry 6–9 PM
S Sahibdayal Singh •••• •••• 52	Engaged	Yes	Ad	1:38	💬 3📞 2	Schedule call
P Prateek Malhotra •••• •••• 32	Engaged	Yes	Manual	1:38	💬 3📞 2	Schedule call
A Anil Sajjanhar •••• •••• 13	Not picked	Yes	Ad	—	💬 1📞 3	Retry 6–9 PM
D Dev Sharma •••• •••• 97	New	Yes	Manual	—	💬 0📞 0	Awaiting first call
Q Qazi Jawaid Iqbal •••• •••• 84	Engaged	Yes	Ad	1:38	💬 3📞 2	Schedule call
T Tshering Ugual Aghori •••• •••• 02	Engaged	Yes	Ad	1:38	💬 3📞 2	Schedule call
A Archana Chaudhary •••• •••• 07	New	Yes	Ad	—	💬 0📞 0	Awaiting first call
S Sandeep •••• •••• 45	Qualified	Yes	Manual	2:14	💬 4📞 3	Book site visit
J Jai •••• •••• 20	Engaged	Yes	Ad	1:38	💬 3📞 2	Schedule call
H Hardik mehta •••• •••• 63	Not picked	Yes	Ad	—	💬 1📞 3	Retry 6–9 PM
G Gajendra Chauhan •••• •••• 08	Qualified	Yes	Ad	2:14	💬 4📞 3	Book site visit
P Priyanka •••• •••• 10	Not picked	Yes	Ad	—	💬 1📞 3	Retry 6–9 PM
A Anill Leekha •••• •••• 20	New	Yes	Manual	—	💬 0📞 0	Awaiting first call
D Dipak Real State Diamond •••• •••• 56	Qualified	Yes	Ad	2:14	💬 4📞 3	Book site visit
M Mr. Gaurav Anand •••• •••• 13	Engaged	Yes	Manual	1:38	💬 3📞 2	Schedule call
M Mr. DEEPAK BHANDARI •••• •••• 43	Not picked	Yes	Ad	—	💬 1📞 3	Retry 6–9 PM
D DEEPAK DOEGAR •••• •••• 45	Engaged	Yes	Ad	1:38	💬 3📞 2	Schedule call

107 leads · status mirrors the Sales board (39 engaged · 27 qualified). Full contact numbers are hidden for data privacy — click a masked number to request access.

Workspace

Campaigns

◷ In design — coming soon