Fixit AI

Westin Residences · client portal · view only

Restricted access · authorized client use only

Fixit AI
Intelligence · Westin Residences

You · your presence

Market Pulse

How visible you are, how people feel about you, and what your paid and organic effort is actually returning — your side of the board only.

Paid SOV (ad count)
4%
26 of 723 active ads · #9 of 18
YouTube reach (30d)
2.09M
~99% paid · 13.6K organic
Engagement rate
2.5%
▲ best organic rate in sector
Audience sentiment
+0.43
n=286 scored posts
Content mix
26/308
ads : organic posts

Presence & sentiment by channel — where you show up, how it lands

ChannelPosts / adsReach (30d)Eng. rateSentiment
YouTube1.9K subs · ~5.8/mo · 3 promoted
2.09M
8.7 avg+0.43 blended
Instagram40 organic posts
not tracked
47 avg+0.57
Meta / FB28 organic posts
not tracked
12.1 / post+0.43 blended
LinkedIn29 organic posts
not tracked
37 avg+0.36
News / PR8 mentions (30d)
not tracked
—+0.43 blended
Reddit5 mentions (30d)
not tracked
—−0.18

Instagram (+0.57), LinkedIn (+0.36) and Reddit (−0.18) show channel-specific audience sentiment; YouTube, Meta and News show the blended audience score (+0.43) — per-post sentiment isn't separated out for those channels in the feed. Reach is published only for YouTube.

Paid vs organic — what each rupee and each post returns

Content split (count)
Organic 308
Organic posts (5 channels)308
Live Meta ads (own + partners)26
YouTube reach split
Organic reach13.6K
Paid-amplified reach2.09M

Just 3 promoted videos carry ~99% of YouTube reach; true organic pull is ~323 median views/video. Spend split is not tracked — Meta/Google disclose spend only for political ads. The only ad-spend figure available is a modelled estimate (≈ ₹2.5L–₹6.6L/mo).

Signals — what's working, what's not

✓Working for you

2.5%

Highest organic engagement rate of any rival — a real community edge at small scale (likes+comments / median views).

+0.74

Luxury/branded (+0.74) and amenities (+0.72) are your highest-sentiment themes — the brand mood lands credibly.

0 ads

Assured-rental and Luxury travellers are uncontested — zero rival ads on either theme, and you already publish 40 assured-rental posts.

!Not working

0.02×

Location/connectivity is over-produced — 100 posts at a 0.02× engagement index; high effort that moves no one.

−0.60

Possession (−0.60) and price (−0.47) are your only negative themes — and Krisumi advertises "Ready-to-Move" straight at them.

99%

Reach is ~99% paid — 3 promoted videos carry it; organic pull is only ~323 median views/video.

Them · the field

Competition

Everything about your rivals in one place — split by how they earn attention (organic) and how they buy it (paid). Nothing here is about you.

Rivals tracked
17 / 24
across both engines
Rival organic videos
321
14 YouTube channels
Highest eng. rate (rival)
1.7%
Experion · you lead at 2.5%
Biggest organic whitespace
Assured / Luxury
0 of 22 sources

Competitive landscape — builder & project · click a builder to expand · location shown per project

Builder / projectCadenceReachEng.SentimentLead theme
Builder rows roll up their projects.Expand to see project-level detail and location.

Platform strength — how each rival performs per platform · engagement index

CompetitorInstagramYouTube (k subs)FacebookLinkedInReddit
YouTube column = subscribers (k); other cells = organic posts found.Darker = bigger footprint.Grey = none found.
your leadYou're the only brand active on IG + FB + LinkedIn + Reddit — multi-funnel footprint rivals lack behindYouTube subscribers — Oberoi 278k, Sobha 172k dwarf your 1.9k edgeHighest engagement rate (2.5%) despite the smallest reach

Theme positioning density — which message each rival owns, and where the gaps are

CompetitorLuxuryHotel-styleLocationAmenityReady-to-moveYield / Luxury travellers
1 = theme is among the rival's dominant Meta-ad themes.Luxury is 94% saturated (681 ads).Blank = whitespace.
contestedHotel-style — Central Park "Wake Up to Hotel-Style Living" attacks your Marriott angle gapYield / Luxury travellers — 0 of 17 rivals advertise assured-rental or Luxury travellers ready-to-moveKrisumi advertises "Ready-to-Move" straight at your under-construction status
Total rival ad spend*
₹66L–1.8Cr/mo
*modelled · spend is private
Active rival ads
697
Meta Ad Library · 18 rivals
Your paid share of voice
4%
26 ads · rank #9 of 18
Heaviest advertiser
151
Godrej Samaris

Paid footprint & share of voice — ads, spend, channel split & SOV · builder & project

Meta (Ad Library) Google (ATC) YouTube / Programmatic — not tracked SOV = share of 723 active ads · bar = Meta vs Google creative split
Builder / projectActive adsSpend / moChannel split of budgetShare of voiceAd eng.Theme
Your paid SOV: 4% (26 of 723 active ads) — mid-pack. Spend ₹ is modelled (*); real CPC/spend is private. Ad-engagement is not tracked.Expand a builder to see by project.

Search battleground — top keywords · market CPC vs your bid

KeywordSearches / moCompetitionMkt CPCYour bidStatus
westin residences gurgaon · brand1,600Med 0.59₹460not trackedBrokers conquesting your brand (4.2× avg)
whiteland · brand1,300Low 0.09₹60not trackedYou own it — cheap
luxury apartments gurgaon1,900Med 0.30₹93not trackedAbsent organically — aggregators lead
new projects in gurgaon1,900High 0.72₹103not trackedAbsent — Anant Raj, TREVOC, portals
luxury second home india720Low 0.27₹105not trackedCheap whitespace — low competition
dwarka expressway property590High 0.72₹91not trackedCorridor intent
4 bhk in gurgaon320High 0.64₹76not trackedLong-tail
Market CPC from seodata.dev (Keyword-Planner-style, India; USD×83). Your actual bids/spend are not tracked.
priced outYour own brand "westin residences gurgaon" costs ₹460/click — 4.2× the set average; brokers are conquesting it grab"Luxury second home" ₹105, low competition — the assured-rental / Luxury travellers whitespace is cheap on paid search too leakingYou're invisible on generic luxury/location terms (luxury apartments, new projects) — aggregators + Landmark Skyvue take them

Channel performance — spend vs outcome across Meta · Google · ChatGPT · others

CompetitorMetaGoogleChatGPT / AEOYouTubeProgrammatic
Cell = active ad creatives (Meta Ad Library · Google ATC). ChatGPT/AEO, YouTube & Programmatic are not tracked.Darker = more creatives.
saturatedMeta is where the field concentrates — Godrej Samaris alone runs 151 creatives noteReal-estate Google search is run almost entirely by brokers, not developers — incl. "Proprelator LLP" on your brand

Channel partners — which brokers run ads for which brands & projects

8partners run your ads
2also run rivals (shared)
n/tpartner budget — not tracked
n/tleads via partners — not tracked
Channel partnerRunning for (developer)Spend / moLeads 30dExclusivityLeak risk
Luxury GurgaonExperion  |  TARC  |  You · Whitelandnot trackednot trackedShared ×3High
Asset Deals(branded)  |  You · Whitelandnot trackednot trackedShared ×2Med
Right Solutions, Inframantra, Elite Realty, Sterne Realtors, Gurgaon Properties, Ultra Luxury ClubYou · Whiteland onlynot trackednot trackedExclusiveSafe
Proprelator LLP · Google ATCYou · Westin — runs Google search ads on your brandnot tracked2 adsYoursBrand
Luxury Property In Gurgaon, VB RealtyDLF, TARC, Max Estates  (not yours)not tracked—Not yoursRecruit?
leak"Luxury Gurgaon" runs your ads AND Experion's & TARC's (shared ×3) — lock exclusivity or you're funding rivals recruit"Luxury Property In Gurgaon" & "VB Realty" run DLF / TARC / Max but not you — proven luxury brokers to recruit

The decision

Strategy

Your operating parameters, the playbook of what to keep and what to drop, and the campaigns to run next — the one screen that turns the pulse and the field into action.

Strategy parameters — the posture everything is judged against

EdgeMarriott-operated hospitality
Don't fight onHeadline price · generic luxury (94% saturated)
Priority audienceLuxury travellers + Sector-103 HNI
Budget postureCurrently over-weighted on activation; rebalance to brand
Brand : activation60 / 40
Open whitespaceAssured-rental + Luxury travellers (0 rival ads)

Playbook — keep vs leave

✓Keep & push

Marriott-OPERATED hospitality Differentiate

Luxury sentiment +0.74 but 94% of rivals claim luxury — win on the one thing they can't: operated, not just branded.

Amenities / lifestyle Amplify

Your proven engagement winner — amenities +0.72 (eng 43), lifestyle +0.60 (eng 33). Hero content + ad creative.

Assured rental Own it

0 rival ads, +0.27 sentiment, 40 posts already. Pivot to a transparency play (RERA-compliant yields).

Luxury-traveller demand Whitespace

0 rivals, +0.51 sentiment. First-mover lane — luxury-lifestyle roadshow + Luxury-traveller testimonials.

–Leave & cut

Possession / price head-on Defend only

Your only negative themes (−0.60 / −0.47). Pre-empt with construction proof; never lead with them.

Location / connectivity content De-prioritise

100 posts at a 0.02× engagement index — table-stakes that moves no one. Reallocate to amenities/lifestyle.

Generic luxury claims Don't out-shout

94% saturated, 681 ads of pressure. Differentiate on Marriott-operated — don't try to outspend Godrej/Tonino.

Final recommendations — campaigns to run

The proof

Explorer

Every post, ad and mention behind the numbers — yours and theirs. Filter, read, and verify any claim made on the other three screens.

SourceTypeContentThemeEngagementSentiment
How the four boxes stay non-duplicative — each owns one subject, so no metric is computed twice:
Market Pulse = YOU your reach, sentiment, paid/organic, signals.   Competition = THEM rivals' organic + paid, themes, channel performance.   Strategy = THE DECISION parameters, keep/leave, campaigns.   Explorer = THE PROOF raw rows only.
Sentiment about you lives in Pulse; sentiment about rivals lives only in Competition. Aggregates live in the first three; individual posts live only in Explorer. “Verify in Explorer” links cross-reference instead of re-rendering tables.
Recommendations · Westin Residences
Agent active

Intelligence · the learning loop

Flywheel

This view traces every booking back to the campaign, channel and creative that produced it, then re-weights what the engine recommends next.

Not tracked — no source data. The Flywheel needs CRM / booking / attribution data (confirmed bookings, cost-per-site-visit, lead outcomes, spend feedback). None of that exists in the current data source, which is organic social-listening + Meta/Google ad-library competitive intelligence only. Booking value, CPSV, attributed pipeline, lead counts and per-rec confidence are therefore not tracked.

The loop · live

Capture → Attribute → Re-weight → Feed forward — not tracked (requires booking outcomes).

Recommendations · reworked by the loop

Outcome-recalibrated recs — not tracked. The market-derived recommendations live on Intelligence → Strategy.

What the agent learned this cycle

Model updates from real outcomes — not tracked.

Campaigns · Westin Residences
Agent active

Activation

Campaigns

Accept what Pulse recommends, resume a draft, start from a template — or build one from scratch. Sales and marketing both start here.

Live campaigns

2 live on Google Ads · 60 / 40 budget split of ₹2.75L · click a campaign to open results, budget & audience

Suspended

paused before the current window
● Live · 60% of budget

Branded / Luxury Travellers — Google Search

Delhi NCR + Mumbai · 25 May – 15 Jun 2026 · 60% of total budget · manual / demo data

Spend
₹1.65L
60% of ₹2.75L
Leads
51
conv 2.1%
CPL
₹3.2K
cost per lead
Clicks
2,426
CTR 4.6%
Avg CPC
₹68
~53K impressions

Search terms — what people actually typed · CPL flagged green / amber

Search termClicksCTRAvg CPCLeadsCPL
westin residences gurugram6706.1%₹5819₹2,045
whiteland westin residences price3807.2%₹4911₹1,693
marriott branded residences gurgaon5255.4%₹6613₹2,665
branded residences gurgaon3205.0%₹525₹3,328
luxury second home gurgaon2403.4%₹703₹5,600

Live ad — Responsive Search

top-performing assets · seeded from the breakout Westin reel
Ad · westinresidency.co.in/branded-residences
Westin Residences, Gurugram | Marriott-Operated Branded Homes
Some people don't want just a house — they want an experience. 3 & 4 BHK on Dwarka Expressway, serviced by Westin. Book a site visit.
CTR (this RSA)
4.8%Best
Conv. rate
2.1%above avg

Spend & cumulative leads — daily spend (bars) vs cumulative leads (line) · 25 May → 15 Jun

Daily spend (₹) Cumulative leads ₹10.2K 051 25 May15 Jun
Performance by location · target geos
Delhi NCR
₹1.04L32 leads · ₹3,250
Mumbai
₹0.61L19 leads · ₹3,211
Delhi NCR books cheaper than Mumbai and carries most of the spend — Fixit weights toward NCR while holding Mumbai for HNI / second-home buyers.
Device split · share of spend
Mobile
58%30 leads
Desktop
34%17 leads
Tablet
8%4 leads
Mobile drives the majority of leads; desktop converts at higher intent for the price filter. Bids are tuned per device.

↻ What Fixit will do next

Scale +10% budget — your cheapest CPL engine (₹3.2K)Apply
Push the “branded residences” cluster — 5–7% CTR, lowest CPLBuild
Add an Luxury travellers geo layer (Dubai, Abu Dhabi) — uncontestedQueue
Trim “luxury second home” broad term — CPL high, watchWatch
● Live · 40% of budget

Luxury Apartments — Google Search

Delhi NCR + Mumbai · 25 May – 15 Jun 2026 · 40% of total budget · manual / demo data

Spend
₹1.10L
40% of ₹2.75L
Leads
30
conv 1.9%
CPL
₹3.7K
cost per lead
Clicks
1,549
CTR 3.6%
Avg CPC
₹71
~43K impressions

Search terms — what people actually typed · CPL flagged green / amber

Search termClicksCTRAvg CPCLeadsCPL
4 bhk dwarka expressway gurgaon6103.6%₹6413₹3,003
luxury apartments dwarka expressway8154.0%₹7114₹4,133
branded residences india4452.8%₹593₹8,752

Live ad — Responsive Search

generic luxury intent · higher CPL than branded
Ad · westinresidency.co.in/luxury-apartments
Luxury 3 & 4 BHK on Dwarka Expressway | Westin Residences
Resort-style living, Marriott-serviced. Premium residences in Sector 103, Gurugram. Limited inventory — book a site visit.
CTR (this RSA)
3.6%avg
Conv. rate
1.9%avg

Spend & cumulative leads — daily spend (bars) vs cumulative leads (line) · 25 May → 15 Jun

Daily spend (₹) Cumulative leads ₹6.8K 030 25 May15 Jun
Performance by location · target geos
Delhi NCR
₹0.69L19 leads · ₹3,632
Mumbai
₹0.41L11 leads · ₹3,727
Delhi NCR books cheaper than Mumbai and carries most of the spend — Fixit weights toward NCR while holding Mumbai for HNI / second-home buyers.
Device split · share of spend
Mobile
58%17 leads
Desktop
34%10 leads
Tablet
8%3 leads
Mobile drives the majority of leads; desktop converts at higher intent for the price filter. Bids are tuned per device.

↻ What Fixit will do next

Pause “branded residences india” — CPL very high, off-targetPause
Negative-keyword generic luxury long-tail to lift CTRQueue
Shift budget toward 4 BHK Dwarka terms — cheaper CPLApply
Test a value / payment-plan RSA to reframe priceBuild

Create a campaign

Two kinds of campaign. Pick the one that matches what you're trying to do — Fixit builds the right setup for each.

Sales or marketing?

Sales works the leads you already have — calls, WhatsApp, qualification, site-visit booking. Marketing runs ads to bring new demand in, optimized to an objective.

Not sure where to start? — it reads the market and drafts one for you.

☎ Sales campaign

New sales campaign

Name it, add your leads, and pick the project. Then set up its voice, templates and flow.

1
2
⬆
Drop a CSV or click to upload
Name · phone · consent — map columns after upload
3

Pulled from your Company profile — pick one and the details fill in.

Sector 103, Dwarka Expressway, Gurugram
₹6.75 Cr
not tracked
not tracked
Marriott-operated branded residences · Sector 103, Dwarka Expressway · luxury / branded
What's next — once saved, set up this campaign's voice agent, WhatsApp templates, and engagement flow.
⚡ Marketing campaign

What's the objective?

Your objective sets the metric Fixit optimizes to, which audiences are worth building, and where the budget goes. Pick one — or take a Pulse suggestion below.

Or take a suggestion from Pulse

Drafted from this week's signals · picking one sets the objective and pre-fills the whole campaign
Performance · Westin Residences
Agent active

Performance · all campaigns combined

Campaign command centre

Every live campaign in one picture — Google Ads spend and leads on the left, the sales engine (EchoPro) on the right. Manual / demo data for the 25 May – 15 Jun window.

◷ 25 May – 15 Jun · 2 live · 1 suspended
Spend
₹2.75L
Google Ads · 60 / 40
Leads · ads
81
51 + 30
CPL
₹3.4K
blended · held flat
Leads · total
107
81 ads + 26 manual
In conversation
39
via EchoPro
Qualified
27
25% of leads

Campaigns at a glance — 2 live on Google Search, 1 suspended

CampaignChannelStatusSpendClicksLeadsCPLGeo
Branded / Luxury Travellers SearchGoogle SearchLive · 60%₹1.65L2,42651₹3,235Delhi NCR · Mumbai
Luxury Apartments SearchGoogle SearchLive · 40%₹1.10L1,54930₹3,667Delhi NCR · Mumbai
Generic ConquestingGoogle SearchSuspended · 19 May₹0———Delhi NCR · Mumbai

Lead funnel · marketing → sales — combined across live campaigns

Leads captured
107
Contacted (EchoPro)
88
In conversation
39
Qualified
27
Site visits booked
0
107 leads (81 ads + 26 manually-uploaded) feed the sales engine; EchoPro is in conversation with 39, of which 27 are qualified (25%). Site visits are being scheduled now — 0 booked so far.

Unit economics — what each stage costs

Cost / click
₹69
3,975 clicks
Cost / lead
₹3.4K
81 ad leads
Cost / qualified
₹10.2K
27 qualified
Cost / site visit
—
0 booked yet
₹2.75L of ad spend has produced 27 qualified buyers at ₹10.2K each. Visits are being scheduled now; at a ₹6.75 Cr ticket, the first booking returns the spend many times over.
Leads by area · where buyers come from
Gurugram
31
South Delhi
16
Mumbai
19
Noida
11
Luxury travellers / Dubai
4
Device split
Mobile
58%
Desktop
34%
Tablet
8%
Gender
Female 32%

Performance · marketing

Google Ads — full detail

Spend, leads and CPL by campaign, plus the audience, keywords and timing driving them. 25 May – 15 Jun · Delhi NCR + Mumbai.

◷ 2 live campaigns
Spend
₹2.75L
60 / 40 split
Impressions
96K
impr. share 42%
Clicks
3,975
CTR 4.1%
Avg CPC
₹69
search
Leads
81
conv 2.0%
CPL
₹3.4K
blended

Spend & leads by campaign

Branded / Luxury Travellers Search · 60%
₹1.65L · 51
Luxury Apartments Search · 40%
₹1.10L · 30
Branded / Luxury Travellers is the cheaper engine (CPL ₹3,235 vs ₹3,667) — brand & Luxury travellers intent converts harder than generic luxury terms.

Weekly trend — CPL is falling as the system learns

WeekSpendClicksCTRLeadsCPL
W1 · 25–31 May₹0.78L1,0203.6%19₹4,105
W2 · 1–7 Jun₹0.84L1,1804.0%24₹3,500
W3 · 8–14 Jun₹0.88L1,2904.3%27₹3,259
W4 · 15 Jun (part)₹0.25L4854.6%11₹2,273
CPL has dropped 45% — ₹4,105 → ₹2,273 — as bidding learns and negative keywords trim waste; CTR climbed 3.6% → 4.6% over the same window.
Conversion path · impression → lead
StageVolumeRate
Impressions96,000—
Clicks3,9754.1% CTR
Leads812.0%
Impression share · won vs lost
Won
42%
Lost · rank
31%
Lost · budget
27%
27% of impressions are lost to budget — headroom to scale Branded / Luxury Travellers without raising CPL.
Landing pages · by conversion
PageClicksLeadsConv
/branded-residences2,180512.3%
/luxury-apartments1,795301.7%
Audience segments · leads by intent group
In-market · Luxury Homes
38
In-market · Luxury travellers
19
Affinity · Luxury shoppers
14
Remarketing
10
When leads come in · by time of day
Morning · 9–12
14%
Afternoon · 12–5
22%
Evening · 5–9
44%
Night · 9–12
20%
Evening (5–9 PM) drives 44% of leads — EchoPro front-loads its call queue into that window.
By day of week · share of leads
Mon
12%
Tue
13%
Wed
15%
Thu
14%
Fri
11%
Sat
19%
Sun
16%
Top keywords · leads
KeywordClicksCPCLeads
westin residences gurugram670₹5819
luxury apartments dwarka expressway815₹7114
4 bhk dwarka expressway gurgaon610₹6413
marriott branded residences gurgaon525₹6613
whiteland westin residences price380₹4911
branded residences gurgaon320₹525
branded residences india445₹593
luxury second home gurgaon240₹703
Audience snapshot
25–34
5%
35–44
52%
45–54
32%
55+
11%
Device
Mobile
58%
Desktop
34%
Tablet
8%
Leads by area
Gurugram
31
South Delhi
16
Mumbai
19
Noida
11
Luxury travellers / Dubai
4

Performance · ops · sales

Lead prioritization

A lead is enriched only when both income and age are known. The batch is then filtered to who can actually buy and ranked by capability — the team calls the highest-value leads first and parks the rest. Manual / demo data.

◷ 107 ingested
Enriched leads
80
74.8% of 107 total
Capable of buying
62
77.5% of enriched
Qualified
27
25% of leads
In conversation
39
engaged now
Site visits
0
scheduling
Avg age
39
yrs

Lead segregation — filter to who can buy, then rank by capability

Lead funnel
107
Total leads · raw batch ingested
↓ 74.8% have both income + age
80
Enriched
↓ 77.5% clear the ₹21.6L income gate
62
Capable of buying
Call priority · 80 enriched, ranked
1
High priority
Call today · senior closer
16
20.0%
2
Medium potential
Standard call queue
32
40.0%
3
D — Qualified
Drip · re-qualify later
20
25.0%
4
Not qualified
Park · suppress from calls
12
15.0%

Income × age — who to call now vs nurture

High income · younger
18
Ready buyers
High income · older
22
Steady buyers
Lower income · younger
6
Future buyers
Lower income · older
34
Low priority
Ready & Steady buyers (40 leads) get the senior closers now. Future buyers (6) go to a nurture drip. The 34 in Low priority are suppressed from outbound to protect dialer capacity.
Annual income distribution · 62 above ₹21.6L gate
> ₹50 Cr
2 2.5%
₹5–50 Cr
3 3.8%
₹1.5–5 Cr
5 6.3%
₹75L–1.5Cr
13 16.3%
₹40–75 L
21 26.3%
₹20–40 L
18 22.5%
< ₹20 L
18 22.5%
Loan eligibility · shapes EMI vs cash pitch
80 ENRICHED
● Self-funded10 · 12%
● Loan-eligible15 · 19%
● Needs assistance55 · 69%
Self-funded → lead with lifestyle & appreciation. Loan-eligible → lead with EMI. Needs-assistance → qualify income before the site-visit ask.
Buyer type · shapes the pitch angle
19%
First-time buyer
65
81% of enriched
No confirmed property. Pitch: security, lifestyle, EMI comfort.
Upgrader
15
19% of enriched
Confirmed owner. Pitch: space, location, appreciation.
Age band · avg 39 yrs · shapes voicebot tone
4
25–30
8
31–35
30
36–40
26
41–45
12
46+
36–40 is the dominant buying window — set the voicebot tone to established-professional; lead with appreciation, schools and resale.

Performance · conversion

Sales performance

What happens after the hand-off — reachability, conversations, and what converts a qualified buyer. Marketing hands off the leads (see Marketing for source & cost); this is how the team turns them into booked visits. Manual / demo data.

◷ all active campaigns
Leads in play
107
81 ads + 26 external
Reachable · non-DND
102
95% of leads
Qualified
27
25% of leads
Site visits booked
0
scheduling now
Open pipeline
₹20Cr
0 won · modeled

Conversion health — of every lead worked, who becomes qualified

25% of all worked leads become qualified · 107 → 27 qualified
Leads in play
ads + external
107
100%
↳ 95% advanced · −5 flagged DND
Reachable
non-DND, ok to contact
102
95%
↳ 92% advanced · −8 still in queue
Contacted
called or messaged
94
88%
↳ 80% advanced · −19 no response
Replied
picked up or replied
75
70%
↳ 36% advanced · −48 not yet qualified
Qualified
intent + budget verified
27
25%
The conversation mechanics behind each drop — channel, timing, attempts, voicemail — live in Engagement.

Lead status board — where every worked lead sits right now

8
7%
New · in queue
awaiting first dial
14
13%
Not picked
no answer · retry later
5
5%
Voicemail
message left · follow up
39
36%
Engaged
in conversation
27
25%
Qualified
0 visits · 0 booked
4
4%
Nurturing
callback scheduled
5
5%
Declined
not interested
5
5%
DND · suppressed
do-not-contact

Needs action — high-intent leads idle > 48h

Harjot
intent 88 · 4 BHK · ₹8 Cr budget · awaiting options
Saurabh Singh
intent 84 · 3 calls · msg sent · no pickup
Gautam Malhotra
intent 81 · golf-course rd · big investor
Satya Tandon
intent 79 · DLF resale + buy · asked for options
Saahil Chawla
intent 76 · investing in ~6 months

Performance · engagement

EchoPro — conversations

EchoPro, your AI voice agent, is working the 107 leads — calling, qualifying and scheduling site visits in English & Hindi.

◷ EchoPro · live
Leads loaded
107
into EchoPro
Calls placed
364
multi-attempt
Pickup rate
38%
138 answered
In conversation now
39
engaged
Qualified
27
25% of leads
Cost / qualified
₹10.2K
via EchoPro

Conversation status — where every lead sits right now

Awaiting first call
19
Trying to reach · no answer
17
In conversation · engaged
39
Qualified · handed to sales
27
Opted out · DND
5
EchoPro is in live conversation with 39 leads and has qualified 27. Pickup is strongest 6–9 PM; the agent retries no-answers in that window and falls back to WhatsApp. No site visits booked yet.
Channel mix
EchoPro voice
364 calls
WhatsApp follow-up
156
SMS
64
Best opener · by qualification rate
Names project + unit
14%
Luxury-traveller / assured-rental hook
11%
Generic hello
4%
Workflow · Westin Residences
Agent active

Studio · automation

Flow Board

Design the journey a lead travels — pull a node from the palette, wire it to the next step, and click any node to set the success criteria that decides where the lead goes next.

Unsaved changes
This flow runs for
Business hours to
100%
Engagement · Westin Residences
Agent active

Studio · conversations

Engagement

Connect the channels your agent uses to reach leads. Set each one up once here — then design its message flow in the Flow Board. The per-channel flows come next.

Channels · setup — connect a channel, then build its flow

Connected

Voicebot

AI voice agent that calls leads, qualifies intent and books site visits — natural conversation in English & Hindi.

ElevenLabs · 2 voices · 280 calls / wk
Pending approval

WhatsApp (WABA)

WhatsApp Business API — send approved templates, share brochures and run two-way chats from your verified number.

Meta WABA · 6 templates · sender pending
Connected

SMS

DLT-registered SMS for reminders, OTPs and time-sensitive nudges — the fallback when richer channels go unread.

DLT · 3 templates · 98% delivery
Set up

IVR

Inbound phone tree that qualifies and routes callers, captures callbacks and offers a language menu before a rep picks up.

Not connected · add a number to start

Each channel’s message flow — scripts, templates and routing — is designed in the Flow Board. We’ll wire the individual flows here next.

Company profile · Whiteland
Agent active

Settings · source of truth

Company profile

Your company, projects and competitors — the one place Pulse and every campaign read from. Set it up once; the agent keeps campaigns, sentiment reads and the price ladder pre-filled.

Setup
5 of 6 sections complete

⚡ Fastest way to set up

Auto-fill from your website

Paste your site and Fixit reads your company details, social links and live projects — and detects competitors advertising in your market. So you don’t fill this in by hand.

We only read public pages. You can edit everything after.

Detected from your site

✓Company name & tagline
✓4 social profiles
✓2 live projects
⚠5 competitors found — review below

Why this matters: your social links and competitor set aren’t just admin — they’re what Pulse listens to. Add them once and every campaign gets pre-filled, every sentiment read covers the right channels, and the price-ladder & share-of-voice tracking work automatically.

Company details Complete

Social profiles ↪ feeds Pulse · organic sensing

The accounts Fixit monitors for earned-media and organic sentiment. The more complete, the sharper your Pulse.

in
IG
YT
f
X

Project catalog used to pre-fill every campaign

Your live projects. Campaign creation pulls these in — so you pick a project instead of re-typing its details.

Westin Residences — Tower A

Live
LocationSector 103, Dwarka Expressway · Gurugram
Price (ad copy)₹6.75 Cr
Configsnot tracked
Possessionnot tracked
RERAnot tracked
Units livenot tracked
USPsMarriott-operatedassured-rental themeLuxury travellers
Edit

Westin Residences — Tower B

Live
LocationSector 103, Dwarka Expressway · Gurugram
Price band₹6.0–8.5 Cr
Configs3 / 4 / 5 BHK
PossessionJun 2029
RERAGGM…B2103
Units live96
USPsSky residencesBranded residencesGolf-facing
Edit

Competitor set ↪ feeds Pulse · competition & price ladder

Who Fixit tracks for share-of-voice, ad pressure and the price ladder. Add rivals so the agent can benchmark you against them.

We detected 5 rivals advertising in your market. Add them so Pulse can track their ads, pricing and share-of-voice.

D
DLF
DLF Privana · New Gurgaon S76–77 · ₹6.8 Cr
Tracking
S
Sobha
Sobha Crescent · Sector 36 · price not listed
Tracking
M
Tribeca / M3M
Trump Towers (DXP) · ₹7.25 Cr · from ad copy
G
Godrej Properties
Godrej Miraya · Golf Course Rd · ₹15.13 Cr · from ad copy
C
Central Park
Central Park Delphine · Sector 48, Sohna Rd · from ad copy

Brand kit →

Logo, colours, type & tone the agent uses for every creative. Managed separately.

Lead List

Monitor lead activity, engagement, and outreach progress · 107 leads · 81 ad + 26 manual · numbers masked for privacy

● VIEW ONLY
◎ All campaigns ▾
👤 All Agents ▾
Lead nameStatusConsentTagsAvg durationFollow upsNext steps
V
Vishal Kumar
•••• •••• 68
 Qualified Yes Ad 2:14 💬 4📞 3 Book site visit
A
Alpna Khera
•••• •••• 26
 Engaged Yes Ad 1:38 💬 3📞 2 Schedule call
H
Harjot
•••• •••• 06
 Engaged Yes Ad 1:38 💬 3📞 2 Schedule call
A
andhi
•••• •••• 45
 Voicemail Yes Ad 0:22 💬 1📞 2 Retry · WhatsApp
D
Darpan Jain
•••• •••• 67
 New Yes Manual — 💬 0📞 0 Awaiting first call
D
Deepak Baluni
•••• •••• 38
 Declined Yes Manual 0:46 💬 1📞 2 Suppress
P
Puneet Khanna
•••• •••• 00
 Qualified Yes Manual 2:14 💬 4📞 3 Book site visit
S
Sanjay Sethi
•••• •••• 87
 Qualified Yes Manual 2:14 💬 4📞 3 Book site visit
S
Sanjay Jain
•••• •••• 65
 Engaged Yes Ad Investor 1:38 💬 3📞 2 Schedule call
G
Gs bedi
•••• •••• 48
 Not picked Yes Ad — 💬 1📞 3 Retry 6–9 PM
G
Gautam Malhotra
•••• •••• 11
 Engaged Yes Ad Investor 1:38 💬 3📞 2 Schedule call
S
Saurabh Singh
•••• •••• 33
 Qualified Yes Ad 2:14 💬 4📞 3 Book site visit
V
Vivek Sarin
•••• •••• 01
 Qualified Yes Ad 2:14 💬 4📞 3 Book site visit
K
Kailash Saini
•••• •••• 18
 Voicemail Yes Ad 0:22 💬 1📞 2 Retry · WhatsApp
A
Anuradha Sharma
•••• •••• 22
 Engaged Yes Ad 1:38 💬 3📞 2 Schedule call
J
Jagdeep Singh Oberoi
•••• •••• 10
 Voicemail Yes Ad 0:22 💬 1📞 2 Retry · WhatsApp
A
Ankit Jain
•••• •••• 04
 DND No Ad — 💬 0📞 0 Suppressed · DND
S
Saahil Chawla
•••• •••• 66
 Qualified Yes Manual Investor 2:14 💬 4📞 3 Book site visit
G
Gautam Malhotra
•••• •••• 11
 Engaged Yes Ad 1:38 💬 3📞 2 Schedule call
V
Vikas Jain
•••• •••• 74
 New Yes Manual — 💬 0📞 0 Awaiting first call
M
Mohd Zaid
•••• •••• 34
 Voicemail Yes Ad 0:22 💬 1📞 2 Retry · WhatsApp
A
Abhay Singh Dahiya
•••• •••• 96
 Engaged Yes Manual 1:38 💬 3📞 2 Schedule call
S
Saurabhh Jain
•••• •••• 21
 Qualified Yes Ad 2:14 💬 4📞 3 Book site visit
P
Promita Thapar
•••• •••• 66
 Not picked Yes Ad — 💬 1📞 3 Retry 6–9 PM
A
Akshay Khullar
•••• •••• 50
 Declined Yes Manual 0:46 💬 1📞 2 Suppress
A
Anubhav vij
•••• •••• 73
 Qualified Yes Ad 2:14 💬 4📞 3 Book site visit
R
Rakesh Bhatia
•••• •••• 20
 Not picked Yes Ad — 💬 1📞 3 Retry 6–9 PM
A
Ajay
•••• •••• 75
 Engaged Yes Ad 1:38 💬 3📞 2 Schedule call
T
taha numan
no number
 New Yes Ad — 💬 0📞 0 Awaiting first call
R
rocky singh
no number
 Engaged Yes Ad 1:38 💬 3📞 2 Schedule call
N
niteesh kumar
no number
 Declined Yes Manual 0:46 💬 1📞 2 Suppress
N
nikhil gond
no number
 Qualified Yes Ad 2:14 💬 4📞 3 Book site visit
A
Abhishek
•••• •••• 18
 Not picked Yes Manual — 💬 1📞 3 Retry 6–9 PM
A
Abhishek Arora
•••• •••• 89
 Engaged Yes Ad 1:38 💬 3📞 2 Schedule call
A
Akshay
•••• •••• 91
 Engaged Yes Ad 1:38 💬 3📞 2 Schedule call
V
Vardaan Agarwal
•••• •••• 78
 Engaged Yes Ad 1:38 💬 3📞 2 Schedule call
S
Satya Tandon
•••• •••• 49
 DND No Ad — 💬 0📞 0 Suppressed · DND
R
Radhmi Khemka
•••• •••• 38
 Engaged Yes Ad 1:38 💬 3📞 2 Schedule call
A
Anil Shoran
•••• •••• 25
 Qualified Yes Ad 2:14 💬 4📞 3 Book site visit
S
Sushil Arora
•••• •••• 85
 Qualified Yes Ad 2:14 💬 4📞 3 Book site visit
S
Sagar Yagya Rawat
•••• •••• 94
 DND No Ad — 💬 0📞 0 Suppressed · DND
A
Amarjeet Chopra
•••• •••• 11
 Engaged Yes Ad 1:38 💬 3📞 2 Schedule call
L
Lipika
•••• •••• 71
 Engaged Yes Ad 1:38 💬 3📞 2 Schedule call
A
Amit Aggarwal
•••• •••• 65
 Engaged Yes Ad 1:38 💬 3📞 2 Schedule call
K
karan
•••• •••• 15
 Engaged Yes Ad Investor 1:38 💬 3📞 2 Schedule call
S
Sujeet Singh
•••• •••• 29
 Not picked Yes Manual — 💬 1📞 3 Retry 6–9 PM
A
Abhisaar Dubey
•••• •••• 41
 Nurturing Yes Manual 1:05 💬 2📞 2 Nurture drip
A
Anil Leekha
•••• •••• 68
 Engaged Yes Ad 1:38 💬 3📞 2 Schedule call
A
Anshu Chugh
•••• •••• 80
 Engaged Yes Ad 1:38 💬 3📞 2 Schedule call
R
Rahul Bansal
•••• •••• 42
 Engaged Yes Ad 1:38 💬 3📞 2 Schedule call
S
Sonia kumar
•••• •••• 94
 Engaged Yes Manual 1:38 💬 3📞 2 Schedule call
M
Manoj
•••• •••• 45
 Engaged Yes Ad 1:38 💬 3📞 2 Schedule call
S
Smarth
•••• •••• 27
 New Yes Ad — 💬 0📞 0 Awaiting first call
V
Vikas singh
•••• •••• 39
 Engaged Yes Manual 1:38 💬 3📞 2 Schedule call
D
DINESH ANAND
•••• •••• 69
 Nurturing Yes Ad 1:05 💬 2📞 2 Nurture drip
S
Shradha Agarwal
•••• •••• 89
 Engaged Yes Ad 1:38 💬 3📞 2 Schedule call
N
Navneet Nasa
•••• •••• 41
 Engaged Yes Ad 1:38 💬 3📞 2 Schedule call
R
Rajat Kapoor
•••• •••• 22
 Qualified Yes Ad 2:14 💬 4📞 3 Book site visit
S
Shashank Gupta
•••• •••• 05
 Nurturing Yes Ad 1:05 💬 2📞 2 Nurture drip
N
Naman Gupta
•••• •••• 17
 Declined Yes Manual 0:46 💬 1📞 2 Suppress
A
Anurag Jain
•••• •••• 96
 Engaged Yes Manual 1:38 💬 3📞 2 Schedule call
P
Parmod Vij
•••• •••• 03
 Engaged Yes Ad 1:38 💬 3📞 2 Schedule call
S
Sanjeev Kumar
•••• •••• 19
 Qualified Yes Ad 2:14 💬 4📞 3 Book site visit
M
Manish Thakur
•••• •••• 91
 Not picked Yes Ad — 💬 1📞 3 Retry 6–9 PM
A
Anil Kumar Sud
•••• •••• 09
 Voicemail Yes Ad 0:22 💬 1📞 2 Retry · WhatsApp
P
Pradeep Kumar
•••• •••• 55
 Engaged Yes Ad 1:38 💬 3📞 2 Schedule call
V
VIKAS ARORA
•••• •••• 18
 Qualified Yes Ad 2:14 💬 4📞 3 Book site visit
S
Sushamt
•••• •••• 27
 Not picked Yes Ad — 💬 1📞 3 Retry 6–9 PM
H
Harinder
•••• •••• 37
 Qualified Yes Ad 2:14 💬 4📞 3 Book site visit
P
Parveen Kumar
•••• •••• 16
 Engaged Yes Ad 1:38 💬 3📞 2 Schedule call
A
Ashwinder Singh
•••• •••• 22
 Not picked Yes Manual — 💬 1📞 3 Retry 6–9 PM
R
Rachit Pandey
•••• •••• 53
 Qualified Yes Ad 2:14 💬 4📞 3 Book site visit
G
Govinda Verma
•••• •••• 91
 New Yes Ad — 💬 0📞 0 Awaiting first call
A
Ajay Sharma
•••• •••• 56
 Qualified Yes Manual 2:14 💬 4📞 3 Book site visit
A
Ambika
•••• •••• 42
 DND No Ad — 💬 0📞 0 Suppressed · DND
R
Roger Clifton
•••• •••• 74
 DND No Ad — 💬 0📞 0 Suppressed · DND
M
Mahesh Punia
•••• •••• 42
 Qualified Yes Ad 2:14 💬 4📞 3 Book site visit
K
Kamal Kapoor
•••• •••• 00
 Qualified Yes Ad 2:14 💬 4📞 3 Book site visit
R
Rudralaya
•••• •••• 29
 Qualified Yes Ad Investor 2:14 💬 4📞 3 Book site visit
R
Rajesh Goyal
•••• •••• 49
 Declined Yes Ad 0:46 💬 1📞 2 Suppress
S
Sarika Bhatia
•••• •••• 33
 Qualified Yes Ad 2:14 💬 4📞 3 Book site visit
D
Dharmendra Chaudhary
•••• •••• 55
 Engaged Yes Manual 1:38 💬 3📞 2 Schedule call
M
Malavika Madan
•••• •••• 18
 Not picked Yes Manual — 💬 1📞 3 Retry 6–9 PM
N
Neeti
•••• •••• 00
 Qualified Yes Ad 2:14 💬 4📞 3 Book site visit
C
Chetan Mahajan
•••• •••• 48
 Nurturing Yes Ad 1:05 💬 2📞 2 Nurture drip
R
Ravinder Singh
•••• •••• 07
 Engaged Yes Ad 1:38 💬 3📞 2 Schedule call
M
Misbah Gillani
•••• •••• 01
 Qualified Yes Manual 2:14 💬 4📞 3 Book site visit
J
Jupiter Carpets & Floorings Ltd
•••• •••• 39
 Qualified Yes Ad 2:14 💬 4📞 3 Book site visit
E
Entertainment , Foods & Travels
•••• •••• 66
 Engaged Yes Ad 1:38 💬 3📞 2 Schedule call
A
Aryan Verma
•••• •••• 39
 Not picked Yes Ad — 💬 1📞 3 Retry 6–9 PM
S
Sahibdayal Singh
•••• •••• 52
 Engaged Yes Ad 1:38 💬 3📞 2 Schedule call
P
Prateek Malhotra
•••• •••• 32
 Engaged Yes Manual 1:38 💬 3📞 2 Schedule call
A
Anil Sajjanhar
•••• •••• 13
 Not picked Yes Ad — 💬 1📞 3 Retry 6–9 PM
D
Dev Sharma
•••• •••• 97
 New Yes Manual — 💬 0📞 0 Awaiting first call
Q
Qazi Jawaid Iqbal
•••• •••• 84
 Engaged Yes Ad 1:38 💬 3📞 2 Schedule call
T
Tshering Ugual Aghori
•••• •••• 02
 Engaged Yes Ad 1:38 💬 3📞 2 Schedule call
A
Archana Chaudhary
•••• •••• 07
 New Yes Ad — 💬 0📞 0 Awaiting first call
S
Sandeep
•••• •••• 45
 Qualified Yes Manual 2:14 💬 4📞 3 Book site visit
J
Jai
•••• •••• 20
 Engaged Yes Ad 1:38 💬 3📞 2 Schedule call
H
Hardik mehta
•••• •••• 63
 Not picked Yes Ad — 💬 1📞 3 Retry 6–9 PM
G
Gajendra Chauhan
•••• •••• 08
 Qualified Yes Ad 2:14 💬 4📞 3 Book site visit
P
Priyanka
•••• •••• 10
 Not picked Yes Ad — 💬 1📞 3 Retry 6–9 PM
A
Anill Leekha
•••• •••• 20
 New Yes Manual — 💬 0📞 0 Awaiting first call
D
Dipak Real State Diamond
•••• •••• 56
 Qualified Yes Ad 2:14 💬 4📞 3 Book site visit
M
Mr. Gaurav Anand
•••• •••• 13
 Engaged Yes Manual 1:38 💬 3📞 2 Schedule call
M
Mr. DEEPAK BHANDARI
•••• •••• 43
 Not picked Yes Ad — 💬 1📞 3 Retry 6–9 PM
D
DEEPAK DOEGAR
•••• •••• 45
 Engaged Yes Ad 1:38 💬 3📞 2 Schedule call

107 leads · status mirrors the Sales board (39 engaged · 27 qualified). Full contact numbers are hidden for data privacy — click a masked number to request access.

Workspace

Campaigns

◷ In design — coming soon
✓